Cameron Lowe

Employment

• Digital Marketing LeadMarch 2014 - Present

  MetaCDN

  My role as Digital Marketing Lead involves managing every aspect of marketing for MetaCDN including:

  
  

  - Paid advertising (Search, Display Campaigns).
  - Sponsorship Deals.
  - Product design.
  - Usability testing.
  - Management of the marketing pages.
  - Content generation.
  - Social media management.
  - SEO management.
  - Conversation rate optimisation.
  - Email marketing management.
  
  

  Other roles include:

  
  

  - Graphic design. I created all the marketing and customer portal page designs.
  - Account management. Primarily dealing with accounts with outstanding balances.

• Digital Marketing ConsultantJan 2012 - February 2014

  Reload Media

  Managing all aspects of PPC and SEM campaigns, including, AdWords, Bing, Facebook, Google Display, Remarketing, TrueView, Mobile and LinkedIn campaigns. I have a proven track record working within a wide variety of industries.

  
  

  - Implementation, strategy and development of PPC/SEM structures, across various networks.
  - Ongoing optimisation of campaigns to meet campaign objectives. Reporting, analysing and strategy revisions and recommendations.
  - Designing and wire framing landing pages, optimising for conversions and to deliver on campaign goals.
  - Developing display banner creative strategy and working with graphic designers to have these implemented.
  - Identifying potential new areas of digital marketing for Reload Media to include as a service offering.
  - Coordination of eDM campaigns from conception to completion. Including the development of the eDM strategy, wire framing of the email design, supervising the graphic design and development, testing, and meeting deadlines.

  
  

• Co Founder2010 - 2012

  Mighty Atom Media

  Mighty Atom Media was established with a business partner whilst we undertook freelance work. Working on Mighty Atom Media allowed me to see the entire process of digital marketing, and work within a variety of areas.

Education

• Bachelor of Business2009

  Griffith University

  Major: Marketing, Minor: Management

• AdWords Qualified2011 - Present

  Google

  Individually qualified in the Google certification program.

• Bing Ads Professional2013 - Present

  Microsoft

  Accredited Bing Ads Professional

Skills

• Google AdWords

  Search

  Display

  Remarketing

  TrueView

  AdMob

• Other Advertising Platforms

  Facebook

  Brandscreen/Cortex DSP

  Bing

• Mass Email Clients

  Campaign Monitor

  Mailchimp

  iContact

  Marketo

• Microsoft Office

  Advanced usage of Excel

  Word

  Powerpoint

• Other

  Photoshop

  HTML

  CSS